Some of these are the casuals – those with a passing interest in fashion and streetwear culture who might buy a Supreme piece once or twice simply because it they think it looks good. This unique sense of style has certainly gained them a few fans over the years.
PHOTO SUPREME MARKUP FREE
Free from corporate influence at the beginning, it was unique simply for the fact that the skater kids-turned-fashion designers subscribed to the same culture as the consumers. The social relevance and cutting-edge designs of Supreme gave it a strong foundation for growth, and quickly led it to be respected as one of the ‘realest’ brands out there.
Everyone from Kermit The Frog to Kate Moss to Juicy J to Mike Tyson appeared on Supreme releases. The Wu Tang Clan’s Raekwon was even featured alongside Elmo for a design that perfectly captured the identity of the brand: loud, shameless and subversive, yet immediately identifiable and always up-to-date. Over the years that followed, the bold red and white logo was used alongside cultural icons spanning decades. A label for skaters by skaters, the clothes were arranged around the edge of the store with a wide open space inside – you could skate in without even getting off your board.Ībove: Supreme’s first store on Lafayette Street, Manhattanįrom its skating roots, a small team began to develop the streetwear style that Supreme soon became known for. Finally, in 1994, he founded Supreme, and opened its first store on Lafayette Street, Manhattan. Towards the end of the decade and into the ’90s he started collaborating with experimental fashion brands, one of which happened to be Stüssy, another of today’s biggest streetwear labels. In 1983, a 19-year old James Jebbia moved to New York and began working at a skate shop in the city. Why is everyone so crazy for Supreme, and how have the brand achieved such an unprecedented level of hype? To answer this question, we must first go back to the beginning. Sure, Apple’s most loyal consumers queue for hours to get their hands on the brand’s latest piece of tech, but you don’t find them proudly leaving the store with a MacBook when they came in desperate for the iPhone X. It’s hard to think of another brand, past or present, that has gained such unwavering allegiance. Top: Supreme Sled, FW17 | Bottom, Left: Supreme x Everlast Folding Exercise Mat | Bottom, Right: Supreme Arabic Logo Neoprene Face Mask Caps, boxer shorts, socks and wackier items – a Supreme branded winter sled being one of the latest – make up the remainder.
Some items, such as hoodies, jackets and t-shirts (particularly the coveted box-logo designs) command greater demand than others, but only the first few through the door will be able to get one.
Those who wait in line – usually every Thursday following the release of a new collection – can’t even be sure of what they’re going to get their hands on. They’re there for one reason alone: to spend as much money as they can on Supreme.ĭedication is an understatement – the devotion that so many young men (and it does always seem to be young men) have with Supreme is impressive to say the least, and bordering on religious. They’ll brave the cold, sleep rough if necessary (often to the annoyance of local authorities) and eagerly empty their bank account in an instant. These are some of the typical spans of time you’ll find up to hundreds of young, obsessively fashion-conscious individuals queued diligently along London’s Peter Street, New York’s Lafayette Street or Los Angeles’ Fairfax Avenue, among others.
0 kommentar(er)
